Brooklyn Nets Name Jordi Fernandez New Head Coach After Exhaustive Search

The Brooklyn Nets have announced Jordi Fernandez as their new head coach, following an extensive search process led by general manager Sean Marks and team owner Joe Tsai. Fernandez a highly regarded assistant coach from the Sacramento Kings was chosen after an evaluation of 10-12 candidates. Despite interest from other notable coaches like Mike Budenholzer, Fernandez stood out for his reputation as a player’s coach and his track record of success.

Joe Tsai firsthand observation of Fernandez coaching during a game against the Nets likely influenced the decision. With Fernandez at the helm, the Nets aim to regain stability and establish a strong team culture addressing concerns that have lingered since the departure of former coach Kenny Atkinson in 2020. Fernandez brings a wealth of experience having worked under respected coaches like Mike Brown and Mike Malone and earning praise for his coaching abilities on both the NBA and international stage.