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Challenges Persist: LIV Golf Seeks Friday TV Partner Amid Tough Market Response

Cataleya

February 12, 2024 · 1 min read

Challenges Persist: LIV Golf Seeks Friday TV Partner Amid Tough Market Response

Other Sports | February 12, 2024

LIV Golf CEO and Commissioner Greg Norman aimed to secure a Friday broadcast partner during the offseason. (Image: Getty)

LIV Golf faces challenges in securing a second network partner for its telecasts in the United States specifically for Friday coverage. Despite exploring opportunities and holding discussions with major networks globally, LIV Golf has yet to finalize a deal. The absence of a Friday TV partner affects the league’s ability to monetize all available television hours.

The league’s revenue from the 2023 season on the CW its current partner was reportedly limited highlighting challenges in gaining substantial TV revenue compared to more established golf leagues. The struggle for viewership, ratings and audience interest poses hurdles in securing lucrative TV rights agreements.

While LIV Golf has made some strategic partnerships and advancements in broadcast quality it faces an uphill battle in convincing networks to invest significantly in its TV rights.