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DP World Tour CEO Foresees Inevitable PGA Tour and LIV Golf Unification

Cataleya

March 04, 2024 · 1 min read

DP World Tour CEO Foresees Inevitable PGA Tour and LIV Golf Unification

Other Sports | March 04, 2024

During the final round of the Magical Kenya Open Keith Pelley the CEO of the DP World Tour addresses the audience. (Image: Stuart Franklin/Getty)

Keith Pelley departing CEO of DP World Tour anticipates the inevitable unification of the PGA Tour and LIV Golf even if it takes a decade. The golf industry has been in a civil war for two years due to LIV tempting offers to top players.

Pelley believes a collective product is crucial for global golf’s best interests and sustained growth in prize funds. Rory McIlroy shares concerns about a fractured golf landscape and supports a world tour that incorporates both “corporate America” and Saudi investment while also highlighting historic national Opens globally.

Pelley acknowledges McIlroy’s alignment and values his outspoken stance in shaping the future of golf.