Greg Norman remains confident in the future of LIV Golf, regardless of ongoing negotiations between the PGA Tour and Saudi Arabia’s Public Investment Fund (PIF). While rumors suggest that LIV Golf players may return to the PGA Tour if a deal is reached, Norman emphasizes that LIV Golf will persist as a standalone entity. He assures that the PIF is fully committed to LIV Golf’s longevity, having invested significantly in the venture.
Norman outlines LIV Golf strategy to acquire golf courses with each team having its own host venue, akin to other sports franchises owning their stadiums. He envisions these venues as hubs for various activities beyond golf including education, hospitality, real estate and merchandise. However, broadcasting rights remain a challenge for LIV Golf with YouTube currently serving as the primary platform for viewing.
Norman acknowledges the importance of exploring alternative broadcasting options to cater to a diverse audience particularly younger viewers who consume content in shorter bursts on digital platforms. Despite this hurdle, Norman is optimistic about LIV Golf future and its ability to adapt to evolving viewing habits.
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