Iowa victory over LSU in the Elite Eight became the most-watched women’s college basketball game ever with an average of 12.3 million viewers on Monday night. The audience peaked at 16.1 million viewers, making it ESPN second-highest basketball game since 2012, surpassing NBA Finals and MLB/NHL games from last season.
This surge in viewership reflects the growing interest in women’s basketball, fueled by captivating players like Caitlin Clark and Angel Reese. Clark, a record-breaking player, has drawn significant attention both on and off the court. The women’s game has seen remarkable growth with memorable moments from past tournaments and promising talent emerging for the future.
The Final Four matchup between UConn and Iowa promises to be another exciting event featuring star players like Paige Bueckers and Caitlin Clark.
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