Man United's Ambitious Makeover: CEO Berrada's Vision for On-Field Excellence

New Manchester United CEO Omar Berrada plans to ensure the success of future signings by implementing a policy that prioritizes player performance. Berrada, formerly with Manchester City, aims to strengthen United’s competition against Manchester City, Liverpool and Arsenal for Premier League titles. The club is focused on placing football and on-field performance at the forefront of its operations.

Berrada known for his football and commercial expertise will enforce a policy where under performing players have one or two years to prove their worth after which they will be sold. This approach aims to avoid long-term commitments to players who fail to meet expectations. Berrada’s appointment aligns with Manchester United’s ambition to regain its status as a title-winning club.