PGA TOUR and GolfForever Join Forces to Revolutionize Golf Fitness

On Tuesday, the PGA TOUR and GolfForever announced a multi-year Official Marketing Partnership, designating GolfForever as the “Official Golf Fitness System” and “Official Golf Strength and Flexibility System” of the PGA TOUR until 2027. GolfForever, a personalized golf fitness and wellness system, aims to provide golfers of all ages and skill levels with elite workout and recovery programs akin to those utilized by top players worldwide.

Brian Oliver, PGA TOUR executive vice president, Corporate Partnerships, expressed pride in partnering with GolfForever, stating, “Promoting an active and healthy lifestyle is a core value of the PGA TOUR, and we are proud to partner with GolfForever as they bring many of the exercise and recovery programs our players have grown to love into the homes of our fans. We are pleased to welcome GolfForever and its training and pain-relief program into our TOUR family as an Official Marketing Partner.”

The GolfForever Training System, accessible through a user-friendly app tailored for each individual, focuses on optimizing flexibility, strength, and movement patterns to enhance a golfer’s swing safely. Founded in 2019 by Dr. Jeremy James, a renowned specialist in chronic back pain, GolfForever’s at-home training system is currently utilized by thousands of everyday golfers and several PGA TOUR and LPGA golfers, including top-ranked Scottie Scheffler, Ryder Cup Captain Zach Johnson, Tom Kim, Justin Leonard, and Ryan Palmer.

Distinguishing itself as the first golf-specific training program, GolfForever integrates home exercise equipment with streaming instruction, customizing exercise routines based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, featuring an asymmetrical resistance training bar, serves as a versatile three-in-one training tool that can be anchored at home, in the gym, or on the course. Guided by instruction from golf fitness and medical experts in the GolfForever app, these tools directly contribute to improving strength, mobility, and movement patterns in a golfer’s swing.