The Super Bowl this year drew an average of 123.4 million viewers in the US making it the most watched broadcast since the 1969 Moon landing narrowly trailing behind Apollo 11. The Kansas City Chiefs won 25-22 against the San Francisco 49ers in overtime. Taylor Swift’s presence at the game supporting boyfriend Travis Kelce stirred anticipation and potentially influenced audience numbers.
While there’s debate about her impact a flash poll suggested 20% of viewers supported the Chiefs due to Swift’s connection with Kelce. The event attracted 112 million viewers on CBS with additional viewers on various platforms. Nielsen reported a record 202.4 million people watched at least part of the game.
Changes in Nielsen’s counting methods may have contributed to increased figures. The defending champion Chiefs and Usher’s halftime performance featuring guests like Alicia Keys and H.E.R. added to the event’s popularity. Usher married Jennifer Goicoechea in Las Vegas after the game celebrating with close friends and family.
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