Tiger Woods secured a groundbreaking sponsorship deal with Nike worth $500 million over 27 years marking one of the most unique partnerships in sports history. Negotiated by his former agent Hughes Norton, the deal ensured Woods a substantial income even before he turned professional at 20. Despite initial skepticism from Nike’s sports marketing director, the compromise reached provided Woods with financial security regardless of his performance on the golf course.
This deal not only revolutionized Woods career but also set a new standard for endorsement deals in golf, influencing the earning potential of players across the sport. Norton efforts were instrumental in securing the deal, despite challenges from Nike’s former CEO, Phil Knight who attempted to bypass Norton and negotiate directly with Woods’s father, Earl. Despite being fired by Woods two years into the contracts, Norton pioneering dealmaking significantly impacted the landscape of golf endorsements.
Bayern Munich ended their two-match losing streak in the Champions League with a 1-0 victory…
Robert Lewandowski continued his sensational form, scoring twice as Barcelona cruised to a 4-1 victory…
Arsenal’s unbeaten Champions League run ended with a controversial 1-0 defeat to Inter Milan at…
Jimmy Anderson, England's all-time leading wicket-taker has put himself forward for selection in the Indian…
Jim Whitley has enjoyed a diverse post-football career, spanning from portrait painting to musical theatre…
Benjamin Mendy won a legal battle against Manchester City over unpaid wages and secured the…