The Rugby Football Union (RFU) Faces Backlash Over £40m Loss

The Rugby Football Union (RFU) has faced significant backlash following the publication of its latest accounts revealing a near £40m operating loss alongside sizeable executive bonuses. Chief Executive Bill Sweeney, who received a £1.1m pay package including a £358,000 bonus has been criticized by both former RFU leaders and employees at Twickenham. The RFU attributes its losses to reduced revenue during the Rugby World Cup year where fewer high-profile matches at Twickenham cut income from ticket sales and hospitality.

Inflation, lower sponsorship and the limitations of a deal with private equity firm CVC have further strained finances. While the RFU sold Twickenham’s naming rights to Allianz for over £100m, spread across 13 years, the revenue is less than initially reported. Sweeney’s salary rising from £430,000 to £742,000 over five years has sparked outrage especially as the union plans over 40 redundancies and reduced match-day allowances for staff.

While the The Rugby Football Union (RFU) defends Sweeney’s remuneration as competitive and aligned with industry standards, his bonus based on a long-term incentive plan has drawn scrutiny. He scored highly for financial performance but failed to meet inclusivity targets. Twickenham staff have expressed frustration, calling the situation “mind-blowing,” while community rugby representatives decry declining grassroots participation and funding.

Former RFU leaders have demanded Sweeney’s resignation blaming him for mismanagement including professional club collapses and diminishing community rugby support. Despite criticism, Sweeney highlighted achievements such as cash reserves, stable player numbers and the Red Roses’ success. However, growing discontent among staff, clubs and former executives raises questions about the RFU leadership’s ability to navigate English rugby’s challenges and rebuild trust within the game.